Launching reusable cloth nappy brand on Shopify

Bayrli was co-founded by the team behind Summer Sweets Baby, a high-growth cloth diaper brand based in Ireland. Given Bayrli’s plans to sell diapers internationally, its team needed an ecommerce website and backend that would help facilitate its growth. 

Furthermore, Bayrli wanted to incorporate features (such as a quiz) into its website to educate shoppers on its products and guide them through the buying journey.

We developed a comprehensive yet simple-to-use Shopify store for Bayrli. Its website is mobile responsive and contains information for first-time buyers. For customers ready to check out, we designed a three-click process from product page to checkout page (reducing at least one click compared to competitor sites).

Bayrli’s site is centered around its brand assets and colors and provides easy navigation with an intuitively laid-out main menu.

We conducted research into Bayrli’s target customers and found that the majority of its customers are women shopping on their mobile devices. Because of this, we designed its website for mobile first. 

Reusable cloth diapers are a new concept for some parents, so we invited new shoppers to take a quiz to discover which Bayrli products are best suited to their needs.

Bayrli has also created a diaper calculator which tells you how many cloth diapers you’ll need for your child every month.

We continue to use tools such as Hotjar to track user behavior on the website and identify opportunities for increasing engagement with shoppers.

Bayrli has received over 150 five-star customer reviews within six months of launching. Its customers are delighted with the website’s shopping experience, and Bayrli continues to grow as a brand month-to-month. 

We look forward to continuing our work with the Bayrli team and helping more parents convert to reusable diapers.