Welcome to the "behind-the-scenes" of Thooja and why we exist.

Meet your new, fractional email team

We're a fully-remote, global team of email strategists, designers, copywriters, and QA testers.

Ultan O'Callaghan
Head of Email Strategy

"I set our team's strategic direction to ensure we hit our client's retention goals and that we're constantly improving our quality of service."

Tamara Zena
Lead Email Designer

"I lead our design team in designing beautiful, functional email campaigns and flow emails that our clients' subscribers love to open and (hopefully) click on."

Dean Jackson
Head of Email QA & Operations

"I test the HTML of all of our emails on Litmus and Email on Acid to identify and resolve issues before scheduling them on Klaviyo."

Anne Meinecke
Email Copywriter

"Wie geht's? I'm part of our Copy team and I help with localising messaging from English into German."

Mirish Gallero
Project Manager

"I work behind-the-scenes to make sure campaigns are scheduled on time and that our flows are delivered as soon as possible. I'm one of our primary points of contact for clients."

Nardu Malherbe
Developer (HTML/JS/Django)

"I troubleshoot any issues we flag on our client's accounts and use my development background to fix them."

Matthieu Graux
Email Copywriter

"Bonjour! I'm our resident French translator and help our clients reach their French audiences with localised campaigns."

Why Choose Thooja?

We recognize that your ecommerce project is a big decision for your business. Your team wants to select the agency with the most relevant experience and the greatest desire to help you succeed.

We're confident that's us, and we'll outline some reasons why.

Sustainability Focus

We work exclusively with sustainable brands to help them outperform their competitors. Our reviews speak to this focus - we're Ireland’s #1 Shopify agency on Clutch.


When you win, we win. You'll want to continue working with us when we help you reach new customers and generate new sales every month. Your success is our success.

Shopify Specialists

As Certified Shopify Partners, we specialize in growing Shopify stores. We spend 100% of our time working with brands using Shopify’s platform since we exclusively design ecommerce websites on Shopify.

High Satisfaction Rate

Our low client churn rate is a source of pride for us - most clients hire us for a specific project, then retain us for further projects. It's a testament to our strong partnerships with clients.

Our Three Values

Instead of having twenty company values, we have just three - this helps us stay true to our values.

The purpose of having company values is for our team to be the best version of ourselves at work: having the most fun and delivering our best fun, which provides you with the highest quality of service.

1. Help brands focused on doing good for the planet

We're operating in a highly-competitive industry with "experts" and agencies who promise to "triple your sales in a month". Rather than adding another generic to the world, our company works with sustainable brands focused on doing good for the planet. We help sustainable brands outperform less sustainable competitors.

2. Become the best at offering one service instead of average when offering five

We only offer three services. We started by offering only one service: ecommerce website design. By specializing in select services, we have become really great at providing those services.

Sure, we have to turn away clients regularly because we don't offer services like Facebook Ads or Google Ads, but our relentless focus on becoming the best at the services we offer lets customers know we're serious about it. More importantly, it helps us achieve exceptional results.

3. Treat our customers' businesses as you would your own

Representing your brand in our design and content work is a big deal and a responsibility we take very seriously. Every team member is told from day one to treat our customers' businesses like they're your own. Because the better results we deliver for our clients, the more likely they will continue working with us.