Case Studies

Horseware Ireland® approached Thooja in December 2022 to have us fully manage their email marketing channel. Over the course of more than a year, we've built a customer retention program for Horseware Ireland® that uses advanced segmentation and A/B testing.

HBHM approached Thooja to improve their repeat purchase rate and average order value. Over the course of two years working together, we leveraged Klaviyo's predictive analytics to create an email marketing program that has increased HBHM's customer retention rate.

Ground Wellbeing is an award-winning self-care spa brand. Ground Wellbeing approached Thooja to manage their email marketing channel as their business grew. They wanted us to create unique customer journeys based on each of their product collections and associated rituals.

Bayrli® creates award-winning reusable diapers for babies and eco-friendly products for women. Bayrli® approached Thooja to create email automations focused on educating their customers to keep them for life. We achieved this by studying Bayrli®'s target customer and then we wrote copy that focused on selling to the benefits of their pain points.

Ksoni is a plastic-free, natural haircare brand offering a range of shampoos, conditioners and body washes housed in aluminium packaging. Ksoni approached Thooja to build out email automations on Klaviyo and create reusable email templates for campaigns. Ksoni also wanted help integrating its third-party apps with Klaviyo, including its reviews app (Yotpo) and quiz app (Octane AI).

Bloom Teas® is a pick 'n mix tea brand offering premium teas priced for every occasion, not just special occasions. Bloom Teas® approached Thooja to increase customer retention and convert shoppers who order free sample packs into paying customers.