Bloom Teas Email Marketing Case Study

Project Overview

Bloom Teas® is a pick 'n mix tea brand offering premium teas priced for every occasion, not just special occasions.

Bloom Teas® approached Thooja to increase customer retention and convert shoppers who order free sample packs into paying customers.

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Bloom Teas

Welcome Flow

Leveraging zero-party data, we created tailored messaging for subscribers based on their tea preferences.

Bloom Teas Welcome Flow

Replenishment Flow

Leveraging Klaviyo's predictive analytics for the average time between orders, we created an email automation to offer a one-click re-order functionality to customers. Replenishment flows are among the top-performing for a consumable product like tea.

Bloom Teas Replenishment Flow

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