Ground Wellbeing is an award-winning self-care spa brand. Ground's collection of 100% vegan, natural products nourishes the body and soul using ritualised self-care.
Ground Wellbeing approached Thooja to manage their email marketing channel as their business grew. They wanted us to create unique customer journeys based on each of their product collections and associated rituals.
We collected zero-party data in Ground's signup forms to personalise our welcome flow journeys for their subscribers. Throughout our welcome flow, we used Klaviyo's dynamic product recommendations to showcase the most relevant products to new subscribers based on their browsing activity onsite.
Because Ground is a consumable product, customers are likely to return if they have a positive experience. Given this, we used our post-purchase flow to eliminate buyer's remorse and excite customers about their orders. Then, once customers received their orders, we sent them a series of emails teaching them how to use Ground's products optimally.
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