Ksoni is a pioneering haircare brand committed to sustainability, offering a range of plastic-free shampoos, conditioners, and body washes in eco-friendly aluminum packaging.
Ksoni partnered with Thooja to develop effective email automations on Klaviyo and create reusable templates for their campaigns. In addition, Ksoni sought assistance with integrating key third-party applications, such as Yotpo for product reviews and Octane AI for customer quizzes, to enhance their email marketing strategy.
By seamlessly integrating these apps with Klaviyo, we enabled dynamic product reviews to be featured in both flow emails and campaigns, boosting social proof and customer trust. The Octane AI integration allowed us to segment Ksoni's audience based on quiz responses, leading to more personalized and relevant messaging.
Utilizing zero-party data collected from Ksoni’s shoppers, we crafted hyper-personalized welcome flow journeys tailored to individual hair preferences. This targeted approach not only enhanced engagement but also fostered a deeper connection with subscribers from the outset.
Through strategic A/B testing of the Abandoned Checkout flow, we discovered that personalized messaging from co-founder Banasa Williams significantly outperformed standard messaging, resulting in the highest revenue per recipient. This personalized touch not only increased conversion rates but also strengthened brand loyalty.
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