Ecommerce SEO focuses on improving your search rankings for keywords relevant to your products, collections, brand, and industry.
With the ever-rising cost of paid advertising, ecommerce websites are investing in content creation and promotion to drive traffic to their websites. While ecommerce SEO is a long-term investment, it will provide you with a steady stream of new customers.
Our ecommerce SEO agency focuses on increasing your revenue from organic search so you can focus on your business.
The most crucial part of ecommerce SEO is selecting the right keywords to target. These are a combination of search terms related to your products, collections, brand, and industry.
Our ecommerce SEO specialists research keywords for your ecommerce website, identifying keywords you’re already ranking for (these are often the low-hanging fruit) and studying the keywords generating results for your competitors. We aim to find keywords with the right intent (people looking to buy your products), sufficient monthly volume to provide a return on investment, and low enough difficulty to make ranking possible.
The output of our keyword research will be a list of 10-30 keywords that we’ll target in our ecommerce SEO campaign for your brand.
To rank your keywords on the first page of Google, we'll need first to resolve any technical issues on your ecommerce website. We’ll analyze and improve your page load speed (since this is a crucial factor Google takes into account when ranking) by removing unnecessary apps, redundant Liquid code and implementing lazy loading of images. Additionally, we will fix any redirect issues and update all page URLs to target their relevant keyword.
We’ll also update your product and collection descriptions to help rank those pages for the keywords we’re targeting. Furthermore, we’ll update the metadata (titles and descriptions) for every page on your website to maximize your ranking opportunities.
We’ll create a 6-12 month content plan for your ecommerce website, which will outline the landing pages and blog posts we’ll be creating every month. High-quality, relevant content is the foundation of ecommerce SEO.
Each keyword we’re targeting will have its own dedicated URL. Some keywords will have a dedicated landing page; others will have a blog post written on the topic. The purpose of creating content for each keyword is to maximize our ranking potential and drive as much relevant traffic to your website for that search term.
Our in-house SEO copywriters will manage the creation of this content for your website.
SEO is only as effective as its weakest link; link building is typically the most overlooked element of ecommerce SEO. With high-quality pages on your website, we will acquire backlinks from relevant, high-authority domains to increase your rankings on search engines.
Link building is an ongoing process, and we’ll use a combination of activities such as guest blogging, directory listings, and forum interactions to generate backlinks effectively.
Our SEO progress is simple to measure - how much has your revenue attributed to organic search increased since we started working together?
We’ll provide you with a report every month, outlining our progress over the previous month. Our report will include changes in ranking positions for our target keywords, changes in revenue from search, keyword impressions and clicks. Monthly reports are useful for you to hold our ecommerce SEO agency accountable to our SEO work.
We have a clearly defined process for our ecommerce SEO services. Your goal is to increase your revenue from organic search, and we'll achieve this by increasing your search rankings for relevant keywords.
We know you're eager to see a return on your investment in our ecommerce SEO services, so we want to be as transparent as possible with our plan of action for increasing your website's traffic from organic search.
We start all SEO projects with a 1-2 hour discovery session with your team. We’ll learn about your business - products, industry, target customer, and the markets in which you operate. We’ll review your current search performance - your revenue from organic search, the keywords you’re ranking for and their positions, and your monthly clicks and impressions from Google searches.
Our ecommerce SEO experts will ask about your best-selling products, highest-margin keywords, and new products you plan on releasing (so we can proactively target relevant keywords). We’ll also discuss your competitors nationally and internationally (if applicable) - we’ll use this information to reverse-engineer any of your high-performing competitors.
Finally, and most importantly, we’ll discuss your goals and timeline.
The proof is in the pudding with SEO. Whichever domain ranks at the top of the search results for a keyword is worth studying. We’ll study each of your competitors, especially those who’ve invested in ecommerce SEO, to understand what is working and what is not working for them. Our goal will be to reverse-engineer the success of your competitors - this will inform a lot of our ecommerce SEO strategy.
There are likely thousands of keywords (search terms) relevant to your products, collections (categories), brand, and industry, so we’ll perform research to select 10-30 primary keywords for our SEO project.
We use SEMRush, Google Search Console, and the Google Keyword Planning Tool to research keywords for your ecommerce website. Product by product, we’ll look for keywords with the correct intent for our objectives (typically this intent to buy), low-to-medium difficulty to rank (ranking on the first page is likely possible within 6 months), and sufficient volume to make it worth our while.
The output of our keyword research will be a list of 10-30 keywords that our ecommerce SEO campaign will focus on.
Before adding new landing pages or blog posts to your ecommerce website, we will analyze your website for any technical issues. Technical issues, like 401 errors or slow load times on website pages, can affect your rankings on search engines - per Google’s Webmaster Guidelines - so it’s essential to resolve these as soon as possible.
By now, we’ve selected our keywords to target for your brand and we’ve resolved any technical issues on your ecommerce website. Next, we’ll create a strategy for ranking these keywords on search engines. Our strategy will be a combination of creating content (such as landing pages and blog posts) for your ecommerce website and promoting this content (getting backlinks to this content).
We'll decide on content topics (also known as clusters) that will build your brand's authority. A content topic may be a category of products you sell, and by building authority for the category, each product in the category benefits in their search rankings.
You can have the best content in your industry on your ecommerce website, but if nobody ever sees it, it won’t increase your revenue - that’s why promoting your content is so important (and often, the most overlooked part of ecommerce SEO).
Our ecommerce SEO agency will factor in your goals and timelines to ensure our expectations are aligned. Ecommerce SEO never results in overnight success, so our teams need to be on the same page with our SEO strategy.
Typically, our strategy will focus on the next 6-12 months.
Each keyword we’re targeting must have its own dedicated page (or blog post) with the keyword in the URL.
For keywords with the intent to buy (for example, buy vegan shampoo near me), we’ll create landing pages (using Shogun) focused on converting these searchers.
For keywords with informational intent (for example, ‘what is vegan shampoo’), we’ll create blog posts that inform these searchers. Then, we’ll use email marketing to nurture these searchers into customers.
We’ll create a content plan for the next 6-12 months, outlining the content we’re creating every month. Freshness (how recently content was created) is a factor that search engines consider when ranking, so we always plan our content creation months in advance.
Our team of SEO copywriters will manage the creation of SEO content for your website.
We have a tried-and-tested process for acquiring backlinks to ecommerce websites like yours. We’ll study your competitors’ backlink profiles to understand where their highest impact backlinks are coming from, and we’ll work to obtain similar backlinks. We’ll also use a combination of guest blogging, promoting internal blogs, listing on directories, and interacting on forums to generate backlinks for pages on your ecommerce website.
Relevancy is critical to effective link building, so we’ll ensure our backlinks are from sites relevant to your products and industry. We’ll also ensure our backlinks are from domains with high domain authority (typically above 30).
Link building is an ongoing process - every month, we’ll aim to acquire backlinks for your ecommerce website. We'll decide on the specifics of backlinks for your site (including the amount per month) in our strategy.
It usually takes several months to start seeing tangible results from SEO work. Given this, we need to be transparent with our progress. Every month, we’ll provide you with a report outlining our progress for the previous month and projections for the month ahead. Our report will outline changes in keyword positions, impressions, clicks, and revenue from organic search for your ecommerce website.
Sometimes, we need to change our strategy (for example, a keyword proves more challenging than expected to rank for), but by monitoring our progress, we can more easily adapt our strategy.
No, we do not offer guaranteed results. We will use our ecommerce SEO process to encourage Google to rank your domain as high as possible for our target keywords, but ultimately, Google will make the final decision. Of course, we can guarantee dedication to your project and full transparency of our progress.
No ecommerce SEO agency can guarantee results for your business, and we urge serious caution in proceeding with any agency that does.
The cost of ecommerce SEO depends on how many keywords you would like to rank for and how fast you would like to rank. More keywords mean more work for an ecommerce SEO agency, which will increase the cost for your business. If you would like to rank in a faster-than-average time (this depends on the keyword difficulty), we will need to create more content, increasing the cost.
In short, we will need to have a call to discuss the specifics of your campaign.
Most often, it takes 3-12 months for your business to start seeing results from ecommerce SEO. If you're already ranking for keywords, we'll be able to increase your rankings faster than those you don't currently rank for.
We can provide you with a more precise estimate of how long you can expect results by analyzing the keywords you're looking to target.
SEO is important for ecommerce websites because it reduces dependency on paid advertising and social media advertising. When implemented effectively, ecommerce SEO will drive consistent traffic to your store and will not be affected by changes to mobile operating systems (such as the iOS change, which reduced the ROI for Facebook Ads).
Yes, our ecommerce SEO agency works with brands throughout Ireland (Cork, Galway, Dublin, Belfast) and internationally. Most of our international clients are based in the United Kingdom (e.g. London), and the United States (e.g. New York, Boston, LA)
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