Read some of the engaging, on-brand copy we've written for our email marketing clients.
Client:
HBHMThis purely educational-based email lets the reader know the benefits senior citizens may receive by adding CBD to their wellness routine.
Subject Line:
Why CBD is a game-changer for seniors 🔥
Preview Text:
Discover the natural solution for ageing gracefully
Header: Unlock the Secret to Healthy Ageing with CBD
CTA Text: BROWSE CBD
Subheader: Transform Your Senior Years
Body Text:
CBD is a wonderful tool to help aid the ageing process and all that comes with it. Here’s why:
As we age, CBD shows promise in managing pain (migraines, arthritis, postoperative recovery), preventing Alzheimer's by targeting toxic proteins, and lowering cholesterol to reduce heart disease risk.
In terms of bone health, CBD has shown potential in supporting cell repair, which is particularly beneficial as bones tend to become more brittle and falls become more frequent with age.
As well as that, CBD shows potential in anxiety management by influencing serotonin receptors and possessing antioxidant properties comparable to vitamins E and C.
CTA Text: SHOP CBD
Client:
HorsewareThis campaign did a great job of building scarcity. The subject line was ‘This product sold out 8x!’. This created huge curiosity. Once opened, we then doubled down on the popularity of the product in the copy and with a review.
Subject Line:
This product sold out 8x
Preview Text:
Soon to be 9x
Header: Amigo® Bravo 12 Original Turnout
Subheader: The Bestselling Rug That Continuously Sells Out
CTA Text: GET IT NOW
Subheader: Get It While Stock Lasts
Body Text: Our Amigo® Bravo 12 Original Turnout stock seems to fly out as quickly as it comes in. It’s no surprise when you consider the amazing value of this durable, waterproof, and highly breathable turnout rug. Take a look for yourself, and discover why it’s our bestselling rug.
CTA Text: EXPLORE AMIGO® BRAVO 12
Subheader: Why People Love It
Review: Amazing Value “You get your money's worth from this sheet. Durable. Pretty. Quality. Love the colour.”
Client:
HBHMThis campaign did a great job of raising a common issue among the target market. After providing some free tips on how to improve sleep, we also tied in some of our products as additional support. The customer reviews added social proof to these claims.
Subject Line:
Tired of being tired? (try this 😴)
Preview Text:
Support a restful night's sleep with this.
Header: Conquer Insomnia with CBD
Subheader: Discover How CBD Can Help You Sleep Better Tonight!
CTA Text: READ MORE
Subheader: Support Restful Sleep
Body Text:
Tired of those endless nights spent tossing and turning? You’re not alone. Sleep troubles are common and can stem from various factors like stress, anxiety, medical conditions, and medications.CBD oil may help improve sleep quality and overall well-being by interacting with the endocannabinoid system. Consistent exercise, disconnecting from electronic devices before bed, and maintaining a regular sleep schedule can also aid restful sleep. Try supplementing CBD oil to help supercharge your sleep.
CTA Text: DISCOVER MORE
Subheader: Sleep Supporting Best Sellers
Client:
HorsewareThis campaign got a lot of clicks due its mysterious nature. We raised a problem for the reader and offered a solution that they would have to click to find out.
Subject Line:
Disaster is coming
Preview Text:
😬
Subheader: This Mystery Product is the Perfect Mud Defence
CTA Text: VIEW PRODUCT
Subheader: Skip the Spring Mess
Body Text:
Spring is here, bringing pleasant temperatures and a re-emergence of nature. It’s not all sunshine and rainbows, though.
Mud and meltwater make for the perfect mix for your mud monster to get into a mess. This spring, avoid any muddy nightmares with the help of this mystery product. We’ll give you a few clues on its identity.
- Constructed from 1680D Ballistic Nylon, providing exceptional durability for long-lasting protection
- Waterproof and breathable outer fabric ensures your horse stays dry and comfortable in all weather conditions
- 50g Thermobonded fiberfill adds warmth without adding bulk
- Prevents wet, muddy, and soggy necks after turnout
Any guesses?
CTA Text: REVEAL PRODUCT
Client:
HBHMEducating prospects is crucial if we want to turn them into customers. This email aimed to show them how CBD may provide a solution to weight loss - something not many know about.
Subject Line:
Can CBD help you lose weight?
Preview Text:
Here’s all you need to know
Header: Revealed: CBD and Weight Loss
CTA Text: SHOP CBD
Body Text:
CBD may not directly result in weight loss, but according to Bissex, taking CBD may indirectly aid weight loss. Ready to hear more?
Subheader: How It Works
Body Text:
There are multiple ways that CBD can indirectly help you lose weight. For example, overeating is something commonly associated with stress. CBD is proven to help combat stress, meaning in turn you would eat less food.
As well as that, lack of sleep has been linked to higher levels of ghrelin, a hormone that increases hunger and appetite. CBD, by promoting more restful sleep, could potentially inhibit the release of ghrelin, leading to a reduction in appetite.
Additionally, CBD may offer indirect support in addressing factors associated with weight gain, like pain and sleep disturbances.
Summary bullets:
Summary - CBD can indirectly aid weight loss- Reduces stress, and with it overeating- Supports sleep, which controls your appetite- Manages pain which aids a restful sleep
CTA Text: Browse CBD
Client:
HorsewareHorse owners are passionate about horses. This campaign did a good job of targeting that passion and then positioning ourselves as a caring authority that wants to help.
Subject Line:
The importance of protecting your horse
Preview Text:
They deserve it
Header: Protect Your Horse
Subheader: Let’s Ensure Our Equine Friends Are Protected
CTA Text: VISIT HORSEWARE
Subheader: Protect Your Loved Ones
Body Text:
Not only are horses our best friends that show us endless love, but they’ve also played their part in the development of human civilisation. We should strive to protect these magnificent animals to the best of our ability. We’ve come up with a few suggestions on how you can do your part.
- Donate to your local horse rescue charity.
- Volunteer for a day in one of the rescue centres.
- Go trail riding with your horse.
- Spread the word on social media.
- Watch a movie about horses. Our suggestion: “Spirit: Stallion of the Cimarron”.
Let’s show our horses love and do what we can to protect them.
CTA Text: CELEBRATE WITH HORSEWARE
Subheader: Enhancing the Lives of Horses’
Copy: Our goal is to improve horses' lives, which is why we strongly resonate with the ethos of My Lovely Horse Rescue. We're proud to support them as our charity partner and would love it if you could spare a minute to check them out.
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